Product Policy

Product Policy

As companies usually focused on large, domestic Programs now seek to expand and export, Product Policy is becoming more and more of a differentiator and a critical tool to maintain competitiveness through markets, clients and product diversity. Yet, the implementation of a robust Product Policy is a complex matter as companies need to first read the market correctly, manage product / specifications variability and reduce complexity, secure time-to-market and ensure discipline in implementation in future Bids and Programs.

Archery has developed strong convictions on how to secure Product Policy as a strong lever of competitiveness, and has structured a detailed approach to secure the design and deployment of your Product Policy.


Naval Sensor Manufacturer

Archery helped a naval sensor manufacturer strengthen its overall Product Policy definition (naval sensors) to support launch decision : market analysis and segmentation, competitive positioning (incl. pricing strategy), challenge of functional specification and optimization of Product Recurring Cost (Design-to-Value), formalization of commercial & engineering roadmaps, consolidation of Product Business Case and construction of marketing toolkit.

Aerospace & Defense OEM

Archery supported an A&D simulator manufacturers in reviewing its Product/ Offer specification and architecture practices (simulators) to secure a Must-Win bid: Client needs analysis, competitive overview (competitors’ profiles, business model and pricing strategy), Price-to-Win, review of Product/ Offer functional specifications, architecture and technical trade-offs.

Commercial Aircraft Equipments Manufacturer

Archery helped a manufacturer of commercial aircraft equipment define its Product strategy: market sizing & segmentation per client expectation on product features, current portfolio diagnosis, target positioning definition and repositioning actions identification (commercial & technical roadmap update).

Nuclear Energy Player

Archery performed a diagnosis of standardization and modularization policy for a major industrial in the energy: performance and maturity assessment of different engineering entities, benchmark of best practices in similar industries, transformation plan definition.


Stéphane Albernhe


Grégoire de Belenet


Arthur Séjor



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