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Product Policy

Product Policy

As companies usually focused on large, domestic Programs now seek to expand and export, Product Policy is becoming more and more of a differentiator and a critical tool to maintain competitiveness through markets, clients and product diversity. Yet, the implementation of a robust Product Policy is a complex matter as companies need to first read the market correctly, manage product / specifications variability and reduce complexity, secure time-to-market and ensure discipline in implementation in future Bids and Programs.

Archery has developed strong convictions on how to secure Product Policy as a strong lever of competitiveness, and has structured a detailed approach to secure the design and deployment of your Product Policy.

references

Naval Sensor Manufacturer

Archery helped a naval sensor manufacturer strengthen its overall Product Policy definition (naval sensors) to support launch decision : market analysis and segmentation, competitive positioning (incl. pricing strategy), challenge of functional specification and optimization of Product Recurring Cost (Design-to-Value), formalization of commercial & engineering roadmaps, consolidation of Product Business Case and construction of marketing toolkit.

Aerospace & Defense OEM

Archery supported an A&D simulator manufacturers in reviewing its Product/ Offer specification and architecture practices (simulators) to secure a Must-Win bid: Client needs analysis, competitive overview (competitors’ profiles, business model and pricing strategy), Price-to-Win, review of Product/ Offer functional specifications, architecture and technical trade-offs.

Commercial Aircraft Equipments Manufacturer

Archery helped a manufacturer of commercial aircraft equipment define its Product strategy: market sizing & segmentation per client expectation on product features, current portfolio diagnosis, target positioning definition and repositioning actions identification (commercial & technical roadmap update).

Nuclear Energy Player

Archery performed a diagnosis of standardization and modularization policy for a major industrial in the energy: performance and maturity assessment of different engineering entities, benchmark of best practices in similar industries, transformation plan definition.

Experts

Stéphane Albernhe

President

Grégoire de Belenet
Principal
Arthur Séjor
Senior Project Manager

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